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In large black font, the ad says: Strength and Beauty. An ad run by Benedict Lust, a naturopathic physician in New York City.
Advertisement run by Benedict Lust for naturopathic medicine treatment (1904).

Benedict Lust opens a health food store and treatment center.

1896

ICM
Advertisement run by Benedict Lust for naturopathic medicine treatment (1904).

Lust declares it "the birth of the Nature Cure movement." He will later open the New York School of Massage, and then the American School of Chiropractic, which will lead to the development of the first naturopathic medical school, the American School of Naturopathy in 1901.