Depo-Provera becomes the first prescription birth control to be advertised on television and marketed in magazines for young women as a "convenient replacement for the pill." These advertisements continue despite public and medical critiques and concerns over its safety and side effects.

In 1999, oral contraceptive pills and Norplant are being advertised on local and cable TV, but are excluded from major networks due to concerns about their appropriateness for a wider audience. Instead, they are advertised to target acne rather than solely as a contraceptive option.