The Igorot Village becomes a featured exhibit at the World's Fair, to build a case for U.S. colonization of the Philippines with a portrayal of Filipinx people as "uncivilized" and in need of rescue by culturally superior white Americans.

The exploitative display includes a replica of a Filipinx village that occupies 47 acres of land with 100 buildings, and costs two million dollars to construct. About 1,100 Filipinx people, including Tagalogs, Visayans, Muslims, Igorots, Tinguianes, Pampangans, Kalingas, Mangyans, Negritos, and Bagobos, are exoticized and put on display at this exhibit every day.