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The timeline can be navigated with the “Scroll Left” and “Scroll Right” buttons or by dragging the pointer to a date on the timeline waveform (located at the bottom of the screen on the desktop version and on the left of the screen on mobile). To filter by a particular topic and see a smaller section of the data, make a selection on the dropdown “Filters” menu or click “Search” to do a keyword search. Hover over the abbreviated filter tags in the blue boxes to see the complete name of the filter, or click a filter to display all the data with this tag. If you want to take a deeper dive into a specific topic by viewing a narrative essay page and a curated timeline, click on “Stories.”

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"I have found Pear's soap matchless for the hands and complexion" ad with a before/after of a Black child turning white after using the soap
Ad for Pear's soap.

Pears Soap uses the idea of "scrubbing away melanin" as messaging for its advertising campaign.

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Ad for Pear's soap.

The advertisements show a Black boy in the bath in two images. In the first, he is completely Black, and in the second image he has white skin after scrubbing with soap. Many years later, the company will apologize and state their commitment to "diversity."