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Thirty to forty percent of advertising in major Black newspapers are for skin lightening products.

1900

BEAU
RAC

"A Crane and Company ad in Colored American Magazine (1903) promises that use of the company's 'wonderful Face Bleach' would result in a 'peach-like complexion' and 'turn the skin of a black or brown person five or six shades lighter and of a mulatto person perfectly white'" (Glenn, 2008).