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The timeline can be navigated with the “Scroll Left” and “Scroll Right” buttons or by dragging the pointer to a date on the timeline waveform (located at the bottom of the screen on the desktop version and on the left of the screen on mobile). To filter by a particular topic and see a smaller section of the data, make a selection on the dropdown “Filters” menu or click “Search” to do a keyword search. Hover over the abbreviated filter tags in the blue boxes to see the complete name of the filter, or click a filter to display all the data with this tag. If you want to take a deeper dive into a specific topic by viewing a narrative essay page and a curated timeline, click on “Stories.”

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Advert that reads: "Don't wait too long before you wean your baby." with two storks, and a can of Nestle's baby food
Nestle Ad for Baby Formula (1911).

Advertising begins for infant formula as an alternative to breastfeeding.

Date: 1870

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Nestle Ad for Baby Formula (1911).

Advertisements promote formula as more nutritious and/or more "seemly." Fairly quickly, Nestle's brand begins to take the lead in the global marketplace. The word "formula" is derived from "mathematical formula," as chemists argue that they can create the perfect equation of nutrition for infants.